Friday, 25 August 2017

Search Engine Optimization

SEARCH ENGINE OPTIMIZATION (SEO)

Hi every one,
Have you ever gave a thought on Google search engine or on any other search engine that while searching something we get n numbers of results and only few websites are displayed on first page and rest on second, third..... Etc.
This is where SEO comes into picture. Every website has a ranking and this ranking is affected by two major factors i.e. Keywords and Back links.

Keywords are nothing but the word which we mention on search engine while searching something, for example: if i am searching nearby cafe shops or cafe shops in a city, here key word is cafe shops, so according to Google pattern websites which consists "key word cafe shops" appears on search results. Now a question arise when we got search results of cafe shops but why only selected websites are displayed on the first page and rest on second....? This is where Back links comes into the picture. Every websites need to have Back links, the more you have back links the more chances of increasing your website ranking because back links are the one who generate more traffic to your website.

Now you might be wondering what are back links and how do they work. So let me brief on this, Back links are nothing but Hyperlinks which are generated to redirect to the particular websites, these hyperlinks helps to switch between one page to another page and one website to another website. Back links can be in form of text, image and video, when you click on them it will switch you to some other web page where it is linked.
There are two type of back links dofollow back links and unfollow backlinks. unfollow backliks are just normal back links which just helps to switch but dofollow blank links generates credentials and these credentials helps to increase website ranking but unfollow does not impact on website ranking. Most probably these Back links are generated on Articles, Blogs, Social media, other websites etc. 

So basically Keywords and Back links are the two factors which help to bring traffic on your website and increase website ranking.

SEO is a continuous process. If we want maintain stability of our website we have to do it for a regular basis and if we stop doing it then there is no use of creating of a website.

This was a small introduction to SEO. Hope you all like it.


Thank you 
  
DEEPSINGH



References: 
1. https://youtu.be/e_JKCcs8rv8
2. How-to-Grow-Your-Business-with-SEO - 10Youtube.com.mp4
3. How-to-Improve-Your-Google-Rankings-Fast-9-Steps
4. What-is-SEO-and-how-does-it-work - 10Youtube.com.mp4

Khwaish

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