SEARCH ENGINE OPTIMIZATION (SEO)
Hi every one,
Have you ever gave a thought on
Google search engine or on any other search engine that while searching
something we get n numbers of results and only few websites are displayed on
first page and rest on second, third..... Etc.
This is where SEO comes into
picture. Every website has a ranking and this ranking is affected by two major
factors i.e. Keywords and Back links.
Keywords are nothing but the
word which we mention on search engine while searching something, for example:
if i am searching nearby cafe shops or cafe shops in a city, here key word
is cafe shops, so according to Google pattern websites which
consists "key word cafe shops" appears on search
results. Now a question arise when we got search results of cafe shops but why
only selected websites are displayed on the first page and rest on second....? This
is where Back links comes into the picture. Every websites need to have Back
links, the more you have back links the more chances of increasing your website
ranking because back links are the one who generate more traffic to your website.
Now you might be wondering what
are back links and how do they work. So let me brief on this, Back links are
nothing but Hyperlinks which are generated to redirect to the particular
websites, these hyperlinks helps to switch between one page to another page and
one website to another website. Back links can be in form of text, image and
video, when you click on them it will switch you to some other web page where
it is linked.
There are two type of back links dofollow back links and unfollow backlinks. unfollow backliks are just normal back links which just helps to switch but dofollow blank links generates credentials and these credentials helps to increase website ranking but unfollow does not impact on website ranking. Most probably these Back links are generated on Articles, Blogs,
Social media, other websites etc.
So basically Keywords and Back
links are the two factors which help to bring traffic on your website and
increase website ranking.
SEO is a continuous process. If
we want maintain stability of our website we have to do it for a regular basis
and if we stop doing it then there is no use of creating of a website.
This was a small introduction
to SEO. Hope you all like it.
Thank you
DEEPSINGH
References:
1. https://youtu.be/e_JKCcs8rv8
2. How-to-Grow-Your-Business-with-SEO - 10Youtube.com.mp4
3. How-to-Improve-Your-Google-Rankings-Fast-9-Steps
4. What-is-SEO-and-how-does-it-work - 10Youtube.com.mp4
